At this point in her career, Alexandra Lebenthal's image, pinstripe per pinstripe, is of utmost importance because she is starting a new venture and her name literally is front and center. The Alexandra of Alexandra & James Inc.--James for her father--is looking to reinvent herself five years after the sale of the family's Wall Street firm, Lebenthal & Co. Inc. "This is something that I'm very passionate about," says Lebenthal, the newly minted president and CEO. "And it gives me the opportunity to build my own full brokerage firm almost from the ground up."